marketing
The Jeff Johnson Effect: How a Handwritten Note Helped Propel Nike's Early Growth
April, 1964 Phil Knight, the (future) co-founder of Nike, has just received the first shoes he ordered from J…
April, 1964 Phil Knight, the (future) co-founder of Nike, has just received the first shoes he ordered from J…
In the rapidly evolving world of marketing, two strategies have emerged as powerful tools for promoting a bra…
Beyond the innovative products it introduces from time to time to the market, Apple is renowned for its quali…
The story is quite old, before the advent of the internet, which I used to tell my students many years ago. O…
A quite effective method for handling customers who complain is the CARP method , which stands for: Control, …
When Horst Schulze , co-founder and later CEO of Ritz-Carlton, wanted to instill a culture friendly to employ…
The story is very old and may touch upon the boundaries of urban myth. An Arab tried to promote a drug in pha…
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