Some years ago, when I came into contact with various public relations executives for the needs of a book, I was struck by the fact that most of the executives in this field were women. Indeed, the profession of public relations could easily be described as female-dominated, as, according to research, seven out of ten professionals in the field are women (although this does not apply to high-level positions).
This female predominance may be due to television, specifically to series such as "Sex and the City" (the role of Samantha Jones was iconic, serving as a role model for many women entering the workforce), where Public Relations - presented as a profession with prestige, opportunities for advancement, and very good salaries - are predominantly practiced by women. Conversely, marketing and advertising positions on television are usually filled by men.
Perhaps, again, the prevalence of women in this field can be attributed to Eleanor Roosevelt, First Lady of the United States in the 1930s and 1940s, who organized weekly press conferences where only female journalists could attend, thus forcing news companies to hire the first female journalists, many of whom later worked as public relations executives.
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At the same time, according to a study, women are inclined towards this profession because, unlike men, they are better at communication and multitasking, more social, organized, and team-oriented. They also pay attention to detail, see things from different perspectives, and finally, have more imagination, empathy, and intuition.